EA kicks off second battle talk against Activision, Strategy exposed
It seems like Season Two of “battle talk” between Battlefield, Medal of Honor publisher, Electronic Arts and Call of Duty publisher, Activision, has finally begun.
Following Activision’s Black Ops 2 reveal, Electronic Arts Global Product Manager Kevin O’Leary officially opened the great battle talk that we twitter fans have come to love. This is Kevin O’Leary said on Twitter,
Poor Black Ops 2 you look tired, you should take a year off and rest
He then followed it up with,
Excited about the FPS competition & E3 this year. Medal of Honor Warfighter, Battlefield 3, Frostbite 2…FTW
I love it! We all love it! There was a lot of bloodshed last year and it seems like EA and Activision will look to get more market participation as ardent fans of titles from both these publishers start delivering their subtle thoughts.
It basically follows a simple process and I don’t think you’ll be able to find this anywhere else. This information requires no sources because it is simply – common sense.
Firstly, it’s important to have a situation. Since the Battlefield and Call of Duty are well established franchises, they already have a considerable fan base. The idea for both these companies is to build their fan base allowing more marketing.
Step 1 – Create: One of them creates a problem. In this case, Trash Talking or belittling the other.
Step 2- Induct: As fans from the other publisher start delivering their thoughts, more people get involved in the conversation. Hash tags trend. Anyway, this allows hypnotic induction of fans as they gather to join ranks and prepare themselves.
Step 3- Attack: Pretty self explanatory. The parties start attacking each other gathering more attention towards both the parties. EA and Activision build more followers on major social media platforms thus enabling easy marketing of their respective titles. Win-Win?